PriceGrabber testing its full new site
November 2010: first spotted test of a new homepage design… December 2010: a new personal toolbar, first bit of the new design, goes live… February 2011: new bucket test spotted with homepage and site header updated… PriceGrabber is moving carefully with the testing of its new site!
Today, I have been exposed to a new bucket test where the full site – including homepage, category pages, product pages – is tested. Quite impressive product.
- The homepage has been completely revamped – quite different from the previous tests. I really dig the new carousel ! Nice blend of navigation modules and merchandising placements.
- Category pages. Cleaner faceted navigation, grid view by default, nice “compare products” feature… Straightforward, but really clean and really actual. I found that the overall height of results is too important and it reduces the visual effect the grid view could bring.
- A “power score” information is displayed on products, but no real clue about what it means – it seems to be computed from user reviews, but it should be better explained/promoted to be a trusted information.
- A lightbox effect is used to display more details on each product without leaving the category page. Product photographs really shine there ! A hard-to-notice Facebook Like is available.
- Product page: a all-in-one page containing merchant offers, tech specs and reviews. Strangely no Facebook Like / sharing options there.
The whole site shows a quite homogeneous product. It’s pretty difficult to spot any reminiscence of the old product, except in secondary features. Considering the level of quality of this new site, it seems a full launch is imminent!