nicolas leroy

Twenga enters the local deals arena with Twenga Exclusive

December 19, 2010

Kelkoo launching Kelkoo Select, Shopzilla launching Tada, Google strengthening its local shopping product, Milo acquired by eBay (also owner of Shopping.com)… 2010 has seen a lot of initiatives by comparison shopping engines to add a local dimension to their pure online shopping proposition.

Last but not least, Twenga has (quietly) launched Twenga Exclusive, a directory of local deals, currently in test on its French site. Quick review:

Overall, it’s a quite complete proposition for a product that is only a test for now (Twenga Exclusive is only covering the Lyon area for now, with 300+ deals available), suggesting Twenga is serious about this new program (new French cities are already announced).

Browsing local deals:

Homepage at Twenga Exclusive (Dec'10)

Deal details:

Deal page at Twenga Exclusive (Dec'10)

Registering page for merchants:

Registering page for merchants at Twenga Exclusive (Dec'10)


3 commentaires

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gustubru
on Dec 20, 2010 / 8pm
Nice way to attract local shop owner to their plateform. Getting offline merchant has never been easy for online comparison engine. It might not be the only reason but it's a smart way to do it anyway.
I'm more concerned about the accuracy of the deals. First complaint about groupon price accuracy start to rise despite the fact that any one of them imply a commercial relationship and some moderation from groupon. I'm curious to see how twenga will moderate and check the prices on all those deals if placing one is entirely free for the merchants.

Lila1909
on Dec 22, 2010 / 10am
Interesting move from Twenga.
I just checked on the AppStore and there is also a free iPhone application : http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=405510350&mt=8