Twenga enters the local deals arena with Twenga Exclusive
Local shopping • Twenga • Twenga Exclusive
Kelkoo launching Kelkoo Select, Shopzilla launching Tada, Google strengthening its local shopping product, Milo acquired by eBay (also owner of Shopping.com)… 2010 has seen a lot of initiatives by comparison shopping engines to add a local dimension to their pure online shopping proposition.
Last but not least, Twenga has (quietly) launched Twenga Exclusive, a directory of local deals, currently in test on its French site. Quick review:
- Retailers can subscribe to the new service and upload local deals for free. In the marketing presentation, Twenga presents this new service as a cheaper alternative to online advertising, advertising in local newspapers…
- Browsing those local deals is pretty straightforward: navigation per category and per geography, no search or sorting options for now.
- The deal page is also quite minimal: a basic description of the deal including a price breakdown, how to get it (simply go to the shop and say “Twenga”), a “Print” link and a “Facebook Like” button.
- To be aware of the new deals, a newsletter is proposed along with a Facebook page and a dedicated iPhone application.
Overall, it’s a quite complete proposition for a product that is only a test for now (Twenga Exclusive is only covering the Lyon area for now, with 300+ deals available), suggesting Twenga is serious about this new program (new French cities are already announced).
Browsing local deals:
Registering page for merchants: