nicolas leroy

No more product clustering at Shopzilla

September 26, 2010

I’ve noticed Shopzilla has stopped using product clustering on hard goods categories, like Digital Cameras or MP3 Players. I can only regret that decision, that seems more about generating short-term revenues (no product clustering means users are one-click closer to the merchant websites) rather than improving the user experience…

From category pages, the product pages are still reachable through “Compare prices at other stores” links attached to offers…

Category page at Shopzilla (Sep'10)