The new Hunch homepage: a perfect example of emotional design
I love the new homepage for non-logged users on Hunch… For me, It’s a perfect example of emotional design, a term that I have discovered through two recent articles (“Time to delight” and “An Event Apart: Emotional Interface Design”). Quick review of this homepage:
- A strong tagline: “Hunch personalizes the internet” with an asterisk that refers to an explanation text to have a better understanding and to explain the promise of Hunch…
- In the explanation text, note the “How do we personalize the internet? (glad you asked!)”… I like the ton of voice: casual, a bit humoristic, it develops the empathy with the site… Great!
- Visual representation of what the tagline means, with hot colors.
- A proeminent (yet pretty low in the page) yellow box with the call to action: “Answer 20 questions to build a taste profile” and Twitter/Facebook login options (but no custom Hunch option: this one is hidden behind the “Sign in > Create account” links; strange).
- Then there is a huge gap with other links displayed at the bottom of the page. I suppose it means: no distraction on the page, scroll down if you want more; and if you want more, you are not the average user.
- In the “help” section of those bottom links, there is a “serendipy” link which leads to a list of searches. Sounds like a SEO trick, but again I like the “serendipity” anchor text: it simply feels “human” !