nicolas leroy

Kelkoo goes US

July 15, 2010

From Kelkoo press release:

  • launches in Beta in the USA as part of global brand building strategy, the 11th territory for the company
  • At launch, will offer access to over 2 million product offers from more than 1,500 online retailers, including 19 of the US’s top 25
  • This is expected to rise to over 5 million product offers from approximately 5,000 retailers by the end of 2010
  • already receives almost 1 million visits a month

[…] will be hosted and managed in Europe and the site will eventually include a dynamic shipping and tax calculator, enabling US customers to calculate tax differences across states. This consumer-centric approach to online shopping provides Kelkoo with the ability to meet consumers’ needs in an extremely fast-moving marketplace.

Bruce Fair, VP International at Kelkoo, comments: “International growth forms part of Kelkoo’s ongoing strategy and the USA provides an exciting opportunity for Kelkoo to expand and develop its brand as a leader in shopping comparison. Kelkoo already has the largest Western European footprint in its sector, and the company also benefits from a strong ten-year online heritage and a business model that lends itself to significant low-cost expansion opportunities. There is a clear investment case for pushing Kelkoo forward into new territories to maximise its profitability as a business and we will continue to seek strategic opportunities for growth both within and outside of Europe in the coming year.”

For now, the Kelkoo US site offers a pure product search experience – search box as homepage, simple result pages with limited filtering options (by price and by category), results syndicated from PriceGrabber and…

As CSEStrategies explains, this is a very different experience than in Europe where the Kelkoo sites are heavy in terms of editorial and merchandising. The benefits of this stripped-down version is speed ; it is a pleasure to see search result pages displayed so quickly!

For sure, that’s only the beginning: the site will evolve and new features will be added; let’s hope speed will remain and the consumer-centric approach Kelkoo is talking about will bring innovation for consumers.

Kelkoo US homepage:

Kelkoo US homepage (Jul'10)

Search result page:

Kelkoo US search result page (Jul'10)

1 commentaire

Mark Vandegrift
on Jul 15, 2010 / 7pm
I just noticed they don' t have a clothing category on Maybe the CPC rates they were offered by the CSEs from which they are sourcing offer content is too low? Or maybe just an oversight.