nicolas leroy

Google launches a stripped-down version of Product Search in India

March 30, 2010

On Google India blog this morning:

Google’s new Shopping tool for India gathers information about products and prices automatically – the system scans millions of Indian Web pages and extracts product names, prices and images. With the help of this new technology, Google users will receive information from more than 30 thousand Indian Internet sites and be able to research a variety of products online. […]

Google’s Shopping tool will also help you to compare prices in different stores for a specific product. For example, if you are looking for a Nokia E71 phone, you will see listings like this, helping you to decide where to purchase the phone.

Google’s Shopping tool also helps you to select a price range. For example, you can search for all flat screen televisions between Rs 15,000 and Rs. 20,000.

[…] To use Google’s Shopping tool, simply enter the product name into the search box at Then, on the results page, click on the “Show Options …” link located above the search results and select “Shopping”. Once you start seeing shopping results, you can customize your filtering options as required.

This new shopping tool is not a standalone property like Google Product Search is in some countries. It is really part of the Google Web Search experience, and has the flavor of the “fewer shopping sites / more shopping sites” refining options available on the US version of Google Web Search. It displays results from both price comparison sites and retailers.

For sure, this is a “low-cost” solution for shopping search, relying on crawling algorithms; and that doesn’t require to launch Merchant Center and collect merchant feeds. However, I wonder if this product has been designed exclusively for the Indian market; or if it will be extended in other countries. Google misses a shopping solution in most European countries, could this solution be deployed in those markets?

1 commentaire

on Mar 31, 2010 / 12pm
why do i get the feeling that they are "testing" the dulance acquired "know how/technology" which for long long time was forgotten?