nicolas leroy

Google testing new product module in search results?

July 12, 2009

While searching on Google, I’ve spotted a Product Search module I haven’t seen before. I don’t know if it’s a new test by Google, or something that exists for a long time; but I find this module far more interesting than the common “3 merchant offers” modules usually embedded in Google Universal Search results.

I was searching for “nokia 5800” on the US version of Google. Very difficult for Google to know what my intent was with such search term. In fact, I was in a “post-purchase” mood, looking for software to install on my new phone. To be honest, the search result page I landed on was quite irrelevant for my goal; however, I found it quite appealing for shopping research:

I’ve tried other searches on product names (“nokia n97”, “apple iphone 3g”, “canon eos 50d”…), and I’ve only been able to find this “product module” on the “nokia n96” search. I wish Google promotes this module more widely replacing the “3 merchant offers” modules.