Last week, we deployed a new grid view on Kelkoo. This redesign was quite a challenge for us: we felt the previous version was not provided enough data / value to the user. But at the same time we manage more than 10 different types of offers (“Shopping“, “Car“, “Holidays“, “Flight“, “Hotel“, “Car Hire“, “Credit card“, “Voucher“…), all of them can appear along each other in a search result page. So it was a nice challenge in terms of information hierarchy and visual consistency, for both the simple view and the extended view that now appears when you roll over an offer. We may need to do further adjustments in the coming weeks; but overall, the feedbacks we received on this new grid view are promising. And you, what do you think of this redesign?
An example of “Holidays” offers on the FR site: (see it live)
An example of “Car Hire” offers on the FR site: (see it live)