nicolas leroy to acquire Dooyoo

June 05, 2008

Read on Yahoo! Finance: S.A. (Alternext – ALGUI), the leading independent publisher of Internet shopping guides in France and the fifth most popular in Europe*, announces the conclusion of an agreement for the future acquisition of the social shopping guide dooyoo as part of its strategic European development. The acquisition would not only strengthen the company’s geographical presence but also enhance the features of the different websites of S.A., particularly regarding consumer reviews and user generated content. Moreover, the acquisition is perfectly consistent with its stated goal of becoming number three in Europe within the next two years. […] Beyond that dooyoo would also contribute with its important know-how in matters of consumer reviews: 50, 000 new reviews in Germany and an additional 20, 000 in the United Kingdom are added monthly to their sites. These high-grade review databases were built up over several years of close cooperation with Internet users. User generated content represents a great asset to the quality of a shopping guide and would thus allow to reinforce the popularity of its various websites.

LeGuide is an important player in the European CSE landscape, operating in 14 European countries (France, Belgium, Germany, Austria, Switzerland, Luxemburg, Spain, United Kingdom, Ireland, Poland, Italy, Netherlands, Sweden, Denmark). This announcement – including the ambition to become number three in Europe – is therefore significant in the European market.