nicolas leroy

Shopping for laptop – Kelkoo introduces a new product navigation

May 19, 2008

We can say there are two major patterns when browsing on a shopping engine:

But, through experience on Kelkoo, we found those patterns don’t apply very well to some categories. Let’s take laptop. At a first glance, you would think it’s a computing / electronics category where it’s quite easy to aggregate offers through products. It is… but depending on the granularity of the aggregation, some usability issues arise:

Browsing laptops on Kelkoo UK

For the last 2 years, we have tried to find a solution to this problem on the Kelkoo site. We did several iterations, but were not completely satisfied. But recently, we’ve launched a new version of the Laptop / Desktop categories on all the Kelkoo sites, that we find quite appealing. This is a mix of product-based categories and offer-based categories, with the following features:

Product page for the Apple Macbook on Kelkoo UK

So in short, you get the following benefits in terms of usability:

I would like to get your feedbacks on this feature. Do you think it is an improvement over a classic product-based navigation?