nicolas leroy

Refreshed “Comparison Engines Buyer’s Guide 2008” by e-Consultancy

April 18, 2008

e-Consultancy has released the 2008 edition of its “Comparison Engines Buyer’s Guide 2008“. An article on its blog explains the major trends observed while doing this update.

The slowdown of the economy doesn’t seem to affect CSEs:

The announcement that Yahoo! is considering selling Kelkoo, as well as Experian’s plans to review the future of PriceGrabber, has raised questions over profitability in the sector. However, the leading CSEs such as Kelkoo, PriceRunner and Shopping.com are still optimistic about the prospects for the industry. […]

In an industry where people claims there is little to no innovation, the article highlights the following shifts:

The conclusion of the article:

The key challenge for CSEs will be building consumer confidence by increasing transparency and trust. Comparison engines need to place emphasis on creating long-term loyalty by optimising the customer experience and differentiating their sites from the increasing number of players in the market.

Indeed, sounds like a smart analysis :)