The new site is partnering with Channel Intelligence Inc., which is contributing its data classification know-how to filter a wide selection of environmentally preferable consumer products available on Greenzer.com’s shopping engine.The company says the collaboration will help consumers find green products and understand what makes those products green. Greenzer will use optimized product and commerce data provided by CI’s SellCore Publisher Solutions for advanced capabilities in identification and integration of significant green product attributes. Founded as a shopping engine focused solely on green products, Greenzer presents product and retailer information so that consumers can shop knowing that products listed are environmentally friendly. Working behind the scenes, CI provides the technology to identify the eco-labeled products based on attributes such as “Energy Star” qualification, industry-approved certification marks by the Green Electronic Council through EPEAT (the Electronics Products Environmental Assessment Tool) and other green product attributes, according to the company.
Greenzer follows the path of TheFindGreen or PriceGrabber; but clearly there is room for more players in this emerging market. I’m waiting for the launch; in the meantime, the blog is quite interesting with focus on a specific green product in each post.