nicolas leroy

Amazon is becoming a shopping engine

February 08, 2008

A couple of articles have been published in the last hours, commenting the new Product Ads program quietly launched by Amazon US:

So what is this new program? Basically a way for merchants to promote their products on Amazon: Amazon users clicking on those products are redirected to the merchants’ sites, and merchants are charged on a CPC basis. In Amazon’s own words:

Product Ads is a new program that displays links to product pages on other websites. By participating in this program, you can add products on Amazon.com and create links to your Web site. Your links can appear on Amazon.com product detail pages. Some links may appear directly in search results. When customers click on your links, they go to your Web site where they can purchase directly from you. You will be charged on a cost-per-click basis. Product Ads are currently displayed in the following categories: Electronics & Computers, Home & Garden, Tools, and Toys, Kids & Baby.

Yes, that’s it :) Amazon is becoming a shopping engine.

Example of Amazon Product Ads in

Currently, there seem to be few Product Ads on the site. I found some in the “Home & Garden” category using a very generic query on “furniture“:

A few thoughts: