nicolas leroy

Traffic of Google Product Search down 73% YoY

December 23, 2007

TechCrunch published stats from comScore about the traffic evolution of the Google properties in 2007. If, overall, 2007 is another great year for Google, its shopping service gets the worst evolution with a 73% drop year over year. Nothing really surprising as Google has not really promoted its Product Search for the last year. More surprising is the fact they seemed to react in the last couple of weeks: reintroducing Product Search in the main navigation bar, bringing some changes in Product Search itself… Clearly a late reaction for the ’07 Christmas season, but maybe some signs Google will invest more in its shopping vertical in ’08.