nicolas leroy

Offline shopping to come to CSEs?

November 19, 2007

Search engine land has today an interesting article on local shopping, listing several companies that provide information on offline stores. The conclusion of the article is:

It’s too soon to say whether inventory data will become a “commodity.” However very soon consumers will be able to do online product research and then learn, fairly quickly, where they can buy the desired product offline. This is the future of online shopping and any shopping engine or online shopping portal that doesn’t incorporate this local data will be doing so at its own peril.

I tend to agree with this prediction. Mixing current CSEs for online shops, local information – including maps – from Yahoo! Local for instance, and inventory of offline shops – don’t forget a bit of social shopping – could be a powerful combination for shoppers. But building such a service will be a big challenge for user interaction designers.

3 commentaires

on Nov 20, 2007 / 7pm
Shoping ...

I was enjoyed reading this stuff,keep the good work...many regs!...

on Dec 12, 2007 / 2pm
Hi Nicolas ( has introduced comprehensive local search integrated with online shopping search, very much in the way that your blog post describes.

Here's a link to our press announcement:


on Dec 26, 2007 / 5pm

Very nice work,good design and resource..keep with good work..Regards.....