nicolas leroy

Become adding social shopping features to its site

November 13, 2007

Become has recently launched a new version of their site, focused on social shopping improvements. A new registration process lets users define their favorites brands and stores among various personal information; then browsing the site, they can create some wish lists, and “stuff I own / stuff I recommend” lists. There is apparently no way to export those lists through widgets or RSS for instance, lowering the benefits users could have creating lists on Become; I guess this kind of improvement will come in v2.

New Become site

This move is not really surprising, following Pronto efforts to enter the social shopping arena; I expect more comparison engines to add social shopping features on their site, int the near future. For a more complete analysis, Scott Hurff has written a really good article entitled “Is social shopping a feature or a business?“; worth the reading.

By the way, apart from those social shopping improvements, the new Become also sports a new logo and a new style, which I find less professional than the previous one; but it’s personal taste :)

3 commentaires

Scott Hurff
on Nov 14, 2007 / 3pm
Thanks for the link love, Nicolas.

I readily agree with your thoughts on Become -- I think it lacks cohesion and focus while taking a step backward in branding / identity.

Looking forward to catching up soon!

on Nov 28, 2007 / 11am
I'm not sure how effective this social shopping can be - doesn't it rely too heavily on buyers leaving feedback and participating for it to be effective (in the short term at least)??

Mr. Movies
on Jan 17, 2008 / 3pm
Seems like a great idea. We will see more and more of this social technology advance into ecommerce sites over time. Overall, it can only benefit consumers.