TheFind has recently launched a new variation of their main site: after releasing the new Glimpse, they have put their focus on green products. In a move that is similar to ShopGreen by PriceGrabber, TheFindGreen is basically a view of the classic TheFind site with only green / eco-friendly / fair-trade products. As explained in the press release:
The website, which is located at http://www.TheFindGreen.com, is solely inclusive of products that are organic, developed using ecologically conscious processes, or those offered by retailers who are actively committed to preserving the environment.
I find TheFindGreen is quite an appealing product. ShopGreen by PriceGrabber was a quite good initiative but the breadth of products was not that big. Clearly, the approach TheFind has adopted from the beginning – crawling the web to extract all products – is really successful on this niche market.
Still, I wonder how they can consider products as green in an accurate way with those crawling technologies: is it enough to detect keywords as “green”, “organic”, “sustainable”, “recycled” to classify products as green products? I suppose it should be easier for PriceGrabber to classify those products based on feeds from paid merchants.
Reliability vs breadth? In this case, breadth seems better for the end user.