A few days ago, I talked about a new layout Google is testing for its search results, and the emphasis this layout could give to shopping results, potentially results from Google’s own shopping vertical: Product Search. Today, Google Blogoscoped reports Google is testing another Search layout – less radical than Google Categories – but again interesting from a shopping perspective.
The new layout shows the progress Google did in categorization of search queries. A new column appears on left of search results and shows a list of Google verticals (Images, Video… but also Products) where you could launch a similar search.
If your query is related to shopping (“digital camera“, “Canon EOS“…), then the link to Product Search is put at the top, to incite users shop through Google service.
It’s interesting to see how Google is testing solutions to promote their verticals – especially Products – on their main search. It’s a smart move for Google, but could become dangerous for shopping engines that rely heavily on SEO.