crowdstorm • Kaboodle • Social shopping • social-commerce • ThisNext • Yahoo
- Social Shopping? An Oxymoron like “Windows Works”?. Interesting and disruptive idea, where the author explains social shopping may not be as useful as we would expect. I’m not really convinced – especially in the discovery phase where I think the social networks could unhide products buried in the Google / Yahoo! results
- Social Shopping Spurs Sales publishes the results of a Yahoo/comScore study that shows:
- The Internet has significantly influenced how consumers talk about and recommend brands.
- Word of mouth, one of the most trusted sources of information, is amplified online to reach significantly larger audiences.
- “Brand Advocates” have emerged online as primary influencers, with at least a two-to-one rate of converting an actual friend or family member to buy the same product or brand.
- Brand Advocates are incredibly valuable to marketers because they are better connected consumers with a larger sphere of influence.
- Social Shopping Equates Higher Conversions, where the author encourages online marketers to think about social aspects: Any program that you run, participate in, or hope to build must have at its root a conversation between merchant/affiliate and consumer. If you don’t have that conversation built into your cost per action marketing program, you’ll get tuned out rather quickly in this world of txt, IM, MySpace and YouTube.
- One year of Social Commerce (from a VC’s viewpoint): It’s interesting to see that while the number of startup companies launching services in this space has exploded (in additional to Yahoo’s Shoposphere), the new players clearly fall into two camps: the leaders and the laggards.. ThisNext, Kaboodle, Stylehive, Wists and Crowdstorm are identified as the leaders.