nicolas leroy

Shopping engines: the green effect

December 12, 2006

In the last months, several initiatives have been launched to “greenify” the shopping experience on the net. Just to name some of these:


Those initiatives reflect the growing interest of customers in ecology, and I hope we will see more of those in the major shopping engines in the next months. In fact, as a consumer, I would prefer seeing the big players enhance their drill-down navigation with “green” attributes or adding some advices in their shopping guides, rather than having dedicated green-oriented sites that will have only a small subset of all products on the market.


5 commentaires

Seb
on Dec 12, 2006 / 11pm
The more difficult shopping experience to 'greenify' is the travel one... how to be green and still entice users to buy travel deals, most of them including flights ?

I know there is a clever way to do it, but I'm still searching... :-)

Sylvain
on Dec 13, 2006 / 8am
"I would prefer seeing the big players enhance their drill-down navigation with “green” attributes"
Is it a a hidden request for the kelkoo marketing team, or does this mean that the drill-down feature is not created from some data mining process but rather provided as-is by the merchants ?

nicolasleroy
on Dec 13, 2006 / 11am
To Seb:

Well, flight is only one part of a travel package... There is a lot of questions to solve after that:

Is there any public transportation - or an hotel van - from my hotel to ... ?

Could I visit ... by walk ?

Should I stay in a hotel in the middle of this beautiful national park ? Or should I decide to stay outside the park ? If outside, is there any shuttle to bring me there... ?

nicolasleroy
on Dec 13, 2006 / 11am
To Sylvain:

Merchants could help by providing raw data about the sustainability of their products. But shopping engines should think about their strategy regarding how to display those data on their site.

Fay
on Mar 14, 2007 / 11am
Good site! I found in google.com +