nicolas leroy

Bientôt des résultats Froogle directement dans les résultats Google.com ?

September 26, 2006

Lu sur ComputerWorld :

A Google official shared the news with attendees of the Professional eBay Sellers Alliance (PESA) Summit in San Francisco this week, according to people at the conference. When users search for products on Google.com, the system will present them with another search box so that they can refine their query, wrote Bear Stearns & Co. Inc. analysts in a note published today. After users refine their queries, Google takes them to a second page populated with product results from the Google Base listings service, wrote the analysts, who attended Google official’s presentation. […]  A recent sign that Google was working on its product search was the removal of the link to Froogle on Google.com, said analyst Greg Sterling, of Sterling Market Intelligence. […] The plan also involves de-emphasizing Froogle as a destination Web site and moving its comparison-shopping capabilities to Google.com, because, as the Google official explained, most product searches happen on Google.com, according to the note.

Cette intégration était présentie et crainte par les comparateurs de prix qui s’appuient sur les techniques de SEO, et Google en particulier, pour attirer des utilisateurs sur leurs sites. Reste à voir maintenant la pertinence des résultats proposés par Google; certains choix récents de Froogle étant surprenants.