TheFind launches its Catalogue tablet app


From the press release:

SAN FRANCISCO, May 23, 2011 /PRNewswire/ — TheFind, a leading facilitator of online, mobile, and offline commerce and partner to thousands of stores and brands, today launched CATALOGUE – the only app that re-imagines the $100 billioncatalog shopping experience for iPad and Android tablets. At launch, CATALOGUE includes the spring collections from national retailers, catalogs and brands that include Crate and Barrel, Williams-Sonoma, Sephora, eBags, Stella & Dot, Sundance, Tea Collection, Uggs, and many others. Currently, CATALOGUE is focused on the brands and catalogs that match the early demographics of tablet ownership. As of the initial release, 30 catalogs are included in CATALOGUE, while TheFind is actively working with more than 70 titles, all of which are expected to appear in CATALOGUE within the next 30-60 days.

Quick thoughts:

  • I really like the fact this tablet app is different from the main web site of TheFind. Most of the shopping engines who have launched an iPad app have replicated the user experience of their core site (with the exception of Become); this cannot be a successful strategy as the tablet and touch-screen experience require a very visual experience to be memorable.
  • Bringing offline product catalogues on the iPad is a brillant idea: the iPad is excellent to read and turn pages, it’s really natural to browse and explore product catalogues on this device.
  • Two views to browse catalogues: either the “paper” view to be the closest as possible to the real catalogue experience, or the “search result” view which enables to bookmark products, get more details…
  • Search experience is still there, but difficult to notice: clearly the app is around exploration, not search.
  • Product pages are disappointing: I would like more photos, photos in situation like we can except from a product catalogue, more details… The device requires that!
  • The personal catalogue which groups the bookmarked catalogues and products is nicely implemented, but maybe slightly confusing.
  • Sometimes a bit slow and buggy, but overall an impressive iPad app.


Homepage at TheFind Catalogue iPad app (Jun'11)

Browsing catalogues (with the ability to filter by category):

Browsing catalogues at TheFind Catalogue iPad app (Jun'11)

Browsing within a catalog (“search result” view):

Browsing catalogue at TheFind Catalogue iPad app (Jun'11)

Browsing within a catalog (“paper” view):

Browsing catalogue at TheFind Catalogue iPad app (Jun'11)

Product page:

Product detail at TheFind Catalogue iPad app (Jun'11)

Search result page:

Search result page at TheFind Catalogue iPad app (Jun'11)

“My Catalogue” page:

Personal profile at TheFind Catalogue iPad app (Jun'11)