A search for bluenile in Google will now return a search ad for Blue Nile. The search ad is not an ordinary Google search ad, instead, it shows a link that reads, “Show products from Blue Nile for bluenile.” If you click on that link, it opens up three product results from Blue Nile. […] The ad also shows on the right hand side, as Steve Rubel shows. I was able to replicate Steve’s findings, by searching for diamonds. This implementation is better, in my opinion, because it does not change how the natural/free results are shown, but rather only push down other ads on the right hand side.
I haven’t been able to test it by myself, but here are some screenshots found on Flickr:
An enhanced AdWords placement with a “Show products from … for …” link:
When clicking on the link, the extended AdWords placement with 3 products from the advertiser:
A similar placement on the right-hand-side column:
This is another test by Google showing the threat it can become for CSEs. Other recent shopping-related news from Google:
In a sense, that’s a long time we are observing Google adding small feature after small feature and tightening its different products targeting merchants (Google Search, AdWords, Checkout, Base, Product Search, Analytics) (See the excellent article from Brian Smith in January 2007). Still Google has not killed CSEs yet; but it’s amazing seeing the potential it has to change the shopping ecosystem.