Innovative product selection on YouTellMe
[...] we started YouTellMe out of frustration with the existing product and price comparison websites. Our goals was to build a web application where everyone can easily compare products and determine their personal optimal choice. From hotels to dishwashers, from cars to televisions, we want to make a meaningful product comparison online. This might sound like a simple goal to some, but in reality it’s a very tough one to crack. That’s why we have reserved considerable time and resources for the development of the concept and the required technology. In the past months our team has reviewed all possible comparison methodologies, interfaces and web technologies. After many tests, prototypes, frantic coding and long hours, we have developed a new revolutionary method of product comparison on the internet. We have incorporated the latest insights in the fields of marketing and market research in our concept. [...]
The beta is currently available for 4 categories; Digital Cameras is one of them. I usually start testing new sites like YouTellMe by using the full-text search. But current results are quite poor: searching for “canon eos” is bringing old products at the top, when we could imagine some weighted results based on popularity. However, the browsing experience on the Digital Cameras category is really great.
The browsing experience is organized in two different steps:
- The first step lets you apply some filters (I.e: camera type, brand, optical zoom…). Classic, but efficient: the use of sliders to choose values is working well, the AJAXified result page makes it easy to refresh results. Moreover, there is an amazing number of filters available (even if some of them are not really useful to filter on)!!
- The second step is where the innovation is. You can choose what criteria you find important to buy your digital camera, and order them by importance; by doing that, the result page is auto-arranged based on your criterias; products get dynamic scores based on your criterias.
As it’s really easy to jump from the filter selection to the criteria selection, it’s a pleasure to play with various filters / criterias combinations to find the best product for your needs. In the end, the mix of good usability with deep definition of products makes the user experience on YouTellMe really attractive.
Sure, YouTellMe is not only a tool to select products. It’s also a price comparison service, with a social layer to let you bookmark products, write reviews… But for me, this product selection is really where YouTellMe is innovative.