Green shopping by TheFind

TheFind has recently launched a new variation of their main site: after releasing the new Glimpse, they have put their focus on green products. In a move that is similar to ShopGreen by PriceGrabber, TheFindGreen is basically a view of the classic TheFind site with only green / eco-friendly / fair-trade products. As explained in the press release:

The website, which is located at http://www.TheFindGreen.com, is solely inclusive of products that are organic, developed using ecologically conscious processes, or those offered by retailers who are actively committed to preserving the environment.

I find TheFindGreen is quite an appealing product. ShopGreen by PriceGrabber was a quite good initiative but the breadth of products was not that big. Clearly, the approach TheFind has adopted from the beginning – crawling the web to extract all products – is really successful on this niche market.

Still, I wonder how they can consider products as green in an accurate way with those crawling technologies: is it enough to detect keywords as “green”, “organic”, “sustainable”, “recycled” to classify products as green products? I suppose it should be easier for PriceGrabber to classify those products based on feeds from paid merchants.

Reliability vs breadth? In this case, breadth seems better for the end user.

(via Comparison Shopping Engine Strategies)