Google Product Search, replacing Froogle, is not really innovative

Google just announced Product Search, their new shopping vertical replacing Froogle. The news is important, as it’s Google… But the new product is not that impressive, nor completely different from what Froogle was. Basically, it’s very close from Live Product Search:

  • Same name (“Product Search”)
  • Same concept: search on listings (no product aggregation to compare prices for a single product; product aggregation was removed from Froogle almost one year ago)
  • Basic filtering, strangely available at the bottom of the page

Results are enriched with product reviews and seller reviews, coming from search crawl ; and Google Checkout is pretty well integrated.
Note: Product Search is also available behind all Google domains (UK, FR…), but results seem US only at this point.