Nellie Lide wrote her 5 “Shopping Trends for 2007“: “Shopping as a Societal Force for a Better World”, “Men Come Into Their Own as Shoppers”, “Celebrity Wannabe Shopping”, “Social Shopping”, “Shopping for Temporary Ownership: The Shopper as Buyer AND Seller”
Social retailing is a new experience that links the off and on-line shopping: “the Social Retailing technology uses a three-paneled “magic mirror” in-store that can send photos or videos of shoppers in outfit options to their MySpace page or to friend’s emails and mobiles for instant opinions. Friends ‘yes’ or ‘no’ votes are then visible on the mirror itself“
I’ve just discovered Offertrax, a RSS-based alerts system for shopping offers. Currently in private Beta, the home page gives the feeling Offertrax targets advanced users first. I hope I will be able to test the Beta soon.
Shopping – A social affair or a solo gig?: “Many times, men are baffled as to why women love to shop so much. And it’s understandable why they would be confused. Every man I’ve ever shopped with goes inexplicably morose and lethargic the second he steps into a mall. Yet what men often fail to realize is that shopping is in large part social networking. There’s just something alluring about tooling around the mall with your good friends. But is it always fun and games? Or to put it directly, should you shop with your friends?“
How could social shopping sites be used to do advertising or marketing? Some answers from Phil Jacob, StyleFeeder‘s CEO in this interview: “Another interesting example is the work that Mary-Kate and Ashley Olsen did in creating their own stylefeeds and posting this on their website. We didn’t pay them for their participation, I should note up front. They are very astute women and understand very well how to interact with the StyleFeeder community. Their stylefeeds, as you would expect, contain several products that they sell on their own online store along with other products that they personally just like (i.e. boots, books, music, etc.). Revealing their own tastes this way is a much more interesting and intimate way to follow what a person discovers on the web.”